Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Hardcover)

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Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Hardcover)
Author: Routledge
ISBN: 9780805857160
Format: Hardcover
Publication Date: 2007-02-22
Page Count: 168

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Pub date
20070222
Pages
168
Subgenre
Social Psychology
Series title
Routledge Communication

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Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Hardcover)
Author: Routledge
ISBN: 9780805857160
Format: Hardcover
Publication Date: 2007-02-22
Page Count: 168

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences

Pub date

20070222

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