Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Paperback 1523877413 9781523877416 David Bawarsky

The Complete "How-to" Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers, consultants, and equipment and software vendors.

• Thirty-eight digital signage solutions to use in any type of retail environment.
• Understand how this medium works, financial costs and benefits and how to get your return on investment back quickly.
• How to successfully deploy any number of screens in one location or thousands, worldwide.
• Learn how to prevent costly mistakes in purchasing incorrect equipment and software and save hundreds and thousands of dollars.
• How to successfully deploy any number of screens in one location or thousands, worldwide.
• Gain the confidence and knowledge to deal with equipment and software vendors, installers and content professionals.
• Learn to strategically position screens to create immediate "call-to-action" targeted messages.
• The big differences between consumer and commercial displays and how to select the right displays for your applications.
• Target the right messages, at the right time, to the right consumers.
• How to use interactivity and analytics software to improve your messages for maximum effectiveness.