ization: The Spread of Culture Around the Globe (Paperback)

The book focuses on the currently popular sociological phenomenon "ization." The author aims to analyse the reasons for the spread of culture and system of values in general. In its attempt to establish the prerequisites for the expansion of the ideas and norms , the work covers economic, social, political and cultural spheres of life where certain traits of ization can be identified. Considering the reaction of the cultures receiving values, the book comes to a conclusion that ization is a process of ambivalent nature. The readers are encouraged to find out about the influence (constructive or destructive) that ization entails.