Clairol Nice'n Easy Pure Brunettes Permanent Hair Color Creme, 4PB Deepest Espresso Brown, Hair Dye, 1 Application
Clairol Nice'n Easy Pure Brunettes Permanent Hair Color Creme, 4PB Deepest Espresso Brown, Hair Dye, 1 Application
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Clairol Nice'n Easy Pure Brunettes Permanent Hair Color Creme, 4PB Deepest Espresso Brown, Hair Dye, 1 Application

Clairol Nice'n Easy Pure Brunettes Permanent Hair Color Creme, 4PB Deepest Espresso Brown, Hair Dye, 1 ApplicationClairol Nice n Easy Pure Brunettes Permanent Hair Color Creme 4PB Deepest Espresso Brown Hair Dye 1 ApplicationClairol Nice n Easy Pure Brunettes Permanent Hair Color Creme 5BB Medium Blush Brown Hair Dye 1 ApplicationClairol Nice n Easy Pure Brunettes Permanent Hair Color Creme 6PB Light Hazelnut Brown Hair Dye 1 ApplicationClairol Nice n Easy Pure Brunettes Permanent Hair Color Creme 6 5PB Lightest Latte Blush Brown Hair Dye 1 ApplicationClairol Nice n Easy Pure Brunettes Permanent Hair Color Creme 3PB Deepest Espresso Brown Hair Dye 1 ApplicationClairol Nice n Easy Pure Brunettes Permanent Hair Color Creme 5PB Medium Pure Brown Hair Dye 1 Application
Hair Color Shade:4PB Deep Mocha Brown
Multipack Quantity:1

Key item features

  • PRE-COLOR DETOX SERUM purifies hair from metal build-up so no impurities can get in the way of pure color
  • PURE TONE SYSTEM pro-grade brown tones and enriched treatment create rich browns that stay pure until you recolor
  • DETOX + PURETONE SYSTEM for rich tones that stay pure until re-coloring
  • Shade: Deep Mocha Brown, as cozy as a Paris cafe during autumn
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4.578073089700997 stars out of 5, based on 303 seller reviews(4.6)
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Customer ratings & reviews

4.5 out of 5 stars
stars22.9K ratings20.2K reviews
How item rating is calculated
  1. 5 stars66% (15.1K)
  2. 4 stars27% (6,120)
  3. 3 stars4% (1,029)
  4. 2 stars1% (255)
  5. 1 star2% (422)

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Showing 1-3 of 20,224 reviews

May 23, 2026
blueP
2 out of 5 stars review

I agree - this new formula is awful!

I have been using the Nice n Easy shade 9 G light golden blond for as long as I can remember. I noticed that the last two packs I bought had a new model image on the front and it never crossed my mind that perhaps the actual product has changed. But I have just read these reviews and it appears to be that the formula has changed ….. and I agree, for the worst! My hair looks and feels awful after colouring it a couple of days go. It's flat, lifeless and a horrible monochrome colour. I would never have imagined such a change in a product. So, I won't be buying any more. Such a pity as it was so good.

International review
Review from Clairol
Helpful?1B7WW8UFTSBN5176639827
reply from Clairol

Hi there! We would first like to thank you for your loyalty to our Clairol Nice 'n Easy line over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Nice 'n Easy formula has not been changed in a few years since the switch to the cream formula. With our new packaging designed to point out the conditioning benefits, it still offers the same conditioning care that you have grown to love. Nice ’n Easy now has a new look but the same hair color formula you love-it is still oil infused color. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 08000833338, so we can better assist you.

May 23, 2026
MD15
1 out of 5 stars review

Terrible. Do not use the new formula

The new formula is terrible! I'm so disappointed and will have to find a new hair dye now. At first I thought's it was just me so I tried again but the same terrible results and now checking the internet I can see that I am not the only one having this issue. I just don't see how the new formula passed testing. To make matters worse I stocked up as I have so many trips and events coming up that I wanted it in the house ready to go. What a waste.

International review
Review from Clairol
Helpful?1B7WW8UFTSBN5176639827
reply from Clairol

Hi there! We would first like to thank you for your loyalty to our Clairol Nice 'n Easy line over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Nice 'n Easy formula has not been changed in a few years since the switch to the cream formula. With our new packaging designed to point out the conditioning benefits, it still offers the same conditioning care that you have grown to love. Nice ’n Easy now has a new look but the same hair color formula you love-it is still oil infused color. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 08000833338, so we can better assist you.

May 13, 2026
Phoebe111111
1 out of 5 stars review

New formula is shocking

Have used this for two years and the change in formula has absolutely ruined the product. Doesn't even dye new growth properly. Colour doesn't stick so now I am left with banding that can be seen when I am in daylight. I beg please change the formula back to old one I can't cope.

International review
Review from Clairol
Helpful?1B7WW8UFTSBN5176639827
reply from Clairol

Hi there! We want to thank you for your loyalty to our Clairol Nice 'n Easy Tone + Gloss line; yet, we are truly saddened to learn that you did not get the results you hoped for. We’ve also made some minor updates to the formula for a cleaner ingredient list, which aligns with what today’s consumers are looking for. However, the core ingredients and dyes that deliver the color results haven’t changed! This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 08000833338 and we would be glad to further assist!