Clairol Nice 'n Easy Permanent Hair Color, Natural Medium Reddish Blonde, 1 Kit

I normally dye my own hair using products from professional beauty shops. I was in a pinch though, and had to go with a regular box dye. I used color 114, Natural Light Ash Brown, and it turned out great. My hair came out the same color as the top of the box, and its SO shiny and soft. I've washed it several times with non-colorsafe shampoo, and it's held the color and shine very well. It's easy to use, and you get a good amount of product as well. I have waist long, thick hair and have recently had to buy 3 bottles to make sure all the hair is saturated, but two bottles was more than enough for me. Highly recommend this product, it's a great price, and even better quality!

This was my first time dying my hair. I expected it to come out darker from the other reviews, but it really matched my medium to dark brown hair pretty closely. But it is somewhat darker than on the box. I was unsure about how long to keep it on (the box says 25 minutes) because it took me 20 minutes just to get it all through my hair. After covering my whole head I waited about 10 more minutes before starting the rinsing process. It turned out fine though. As far as the quality of it - it's fantastic! My hair honestly looks and feels healthier than it did before I dyed it! I love the chocolate color combined with the nice red tones. And it covered my grays!! I'll definitely use Nice and Easy again. I might try a lighter brown, but this one is good too!