Advertising for Dummies

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Walmart #: 470045833
Advertising for Dummies
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Paperback, For Dummies, 2007, ISBN# 0470045833
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Paperback, For Dummies, 2007, ISBN# 0470045833

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, For Dummies, 2007, ISBN# 0470045833

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. "Advertising for Dummies" coaches you through the process and shows you how to: Identify and reach your target audienceDefine and position your messageGet the most bang for your buckProduce great ads for every mediumBuy the different mediaCreate buzz and use publicityResearch and evaluate your competition

"Advertising for Dummies" offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Specifications

Number of Pages: 312
Number in Series: 1
Original Languages: English
Author: Dahl, Gary
Series Title: For Dummies
Publisher: John Wiley & Sons Inc
Publication Date: January, 2007
ISBN-13: 9780470045831
ISBN-10: 0470045833
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