Everyday Irrationality: How Pseudo- Scientists, Lunatics, And The Rest Of Us Systematically Fail To Think Rationally, (Hardcover)

Robyn Dawes demonstrates how irrationality results from ignoring obvious comparisons, while instead falling into associational and story-based thinking. He also demonstrates that a lot of everyday judgment, unsupported professional claims, and even social policy is based on "everyday" irrationality.