Management for Professionals Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, (Hardcover)

Name: Management for Professionals Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, (Hardcover)
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Management for Professionals Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, (Hardcover)Management for Professionals Programmatic Advertising The Successful Transformation to Automated Data Driven Marketing in Real Time Hardcover 9783319250212

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Management for Professionals Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, (Hardcover)
Author: Springer
ISBN: 9783319250212
Format: Hardcover
Publication Date: 2016-01-21
Page Count: 279

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20160121
Pages
279
Subgenre
Marketing

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Management for Professionals Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, (Hardcover)
Author: Springer
ISBN: 9783319250212
Format: Hardcover
Publication Date: 2016-01-21
Page Count: 279

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Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20160121

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Management for Professionals Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, (Hardcover)

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More seller options (3)

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