Berkley Bad Shad Fishing Lure, Black Gold, 1/4 oz

Designed with a team of pro anglers and hard bait legend David Fritts, the Bad Shad is the dream fishing bait for all kinds of anglers. A premier casting shad, these hard plastic fishing lures capture the essence and action of handcrafted wooden baits with the exactness and durability of a synthetic bait. With side roll and tail wag action and a slow rise on the pause, it's almost irresistible to game fish. The balanced design throws long and straight for precision casting and it's consistently ready to run right out of the packaging without tuning. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.