Berkley SquareBull Fishing Lure, Sexier Shad, 3/8 oz

Fish with a lure designed by world-class bait engineers and hard bait legend and expert, David Fritts with the Berkley SquareBull. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design, delivering exactness and durability. With a balanced construction that throws straight and far, this fishing bait is consistently ready to run out of the package without tuning. Available in a variety of premium colors to help you match the hatch, it's irresistible to predatory fish and ideal for combat bass fishing. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.