L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea
L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea
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L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea

3.7 stars out of 1513 reviews
(3.7)|
1,513 ratings
L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 eaL Oreal Superior Preference Permanent Hair Color 4R Dark Auburn Warmer 1 eaL Oreal Paris Superior Preference Permanent Hair Color 5 Medium Brown 1 EachL Oreal Superior Preference 9GR Light Reddish Blonde Warmer 1 Each

Key item features

  • L'Oreal Superior Preference Permanent Hair Color
  • 4R Dark Auburn (Warmer) 
  • No-Mess Fade-Defying Color Gel
  • Color Creme in applicator
  • Care Supreme Multi-Dose conditioner
  • Includes colorist gloves
Price when purchased online
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Customer ratings & reviews

3.7 out of 5 stars
stars1,513 ratings1,288 reviews
How item rating is calculated
  1. 5 stars54% (820)
  2. 4 stars13% (200)
  3. 3 stars5% (83)
  4. 2 stars6% (84)
  5. 1 star22% (326)

Reviews summary

Pros
  • : Offers good quality at lower cost.
  • : Offers a range of blonde tones from light to medium.
  • : Hair color blends well with skin tone and natural hair color.
  • : Application is quick and requires minimal effort.
Cons
  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,288 reviews

Nov 5, 2016
PEPPERG99
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?543DO8T51RG5463156043
Apr 30, 2025
Deb
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?543DO8T51RG5463156043
Apr 8, 2025
Jackie
Top Reviewer
Item details
Color: 5 Medium Brown
Sold and shipped byVitabox
5 out of 5 stars review

Verified Purchase

Yes, I receive it. And the delivery person have a lot of common sense. Thank you for that.

Helpful?543DO8T51RG5463156043