Excerpt from Sunkist Growers, Inc: A California Adventure in Agricultural Cooperation
In 1958, Sunkist celebrated 50 years of Sunkist advertising. In those 50 years, the name Sunkist had become synonymous with citrus fruit in the minds of millions of consumers.
In these and other ways, Sunkist Growers, Inc., has continued to ful fill the function for which it was originally designed - to market citrus fruits for its members. That it has done its job well is proved by the following facts.
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