Wella COLOR CHARM, HAIR COLOR Liquid Haircolor, 4a/237 Medium Ash Brown, 1.4 oz
Wella COLOR CHARM, HAIR COLOR Liquid Haircolor, 4a/237 Medium Ash Brown, 1.4 oz
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Wella

Wella COLOR CHARM, HAIR COLOR Liquid Haircolor, 4a/237 Medium Ash Brown, 1.4 oz

4.6 stars out of 3204 reviews
(4.6)|
3,204 ratings

Key item features

  • Wella COLOR CHARM, HAIR COLOR Liquid Haircolor, 4a/237 Medium Ash Brown, 1.4 oz
  • Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair
  • Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get - from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades.
  • Liquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results.
Current price is $9.43
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  • Free 30-day returns

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Columbus, 43215
Arrives by Wed, Apr 8
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Sold and shipped by Vesstar
4.304945054945055 stars out of 5, based on 728 seller reviews(4.3)
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Shipping, arrives by Wed, Apr 8 to Columbus, 43215
Sold and shipped by BEAUTY POSHPro Seller
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$8.57
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Shipping, arrives by Thu, Apr 9 to Columbus, 43215
Sold and shipped by Beauty PrimePro Seller
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Customer ratings & reviews

4.6 out of 5 stars
stars3,204 ratings3,201 reviews
How item rating is calculated
  1. 5 stars72% (2,311)
  2. 4 stars18% (575)
  3. 3 stars7% (213)
  4. 2 stars2% (62)
  5. 1 star1% (43)

Reviews summary

Pros
  • : Produces a range of light to dark, neutral blonde colors with no yellow undertones.
  • : Product is straightforward to apply and mix.
  • : Offers great cost-effectiveness for the price.
  • : Provides 100% coverage of gray hair.
  • : Directions are simple to understand.
Neutral
  • : Can be vibrant, but may fade over time.
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Showing 1-3 of 3,201 reviews

Oct 5, 2021
sofiamo5
5 out of 5 stars review

Great toner from neutralising

Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.

International review
Review from influenster.com
Helpful?6OHBCSZE96NN46124121
Nov 26, 2020
Barb99
5 out of 5 stars review

Took a chance - loved it!

I read SO many reviews/watched videos before trying T18 on my brown hair w/ blonde highlights. Did highlights myself, didn't leave bleach on long enough, ended up with brassy orange highlights. I was so scared that T18 would turn my highlights white, or lighten my brown base colour. Finally did it this week and I love it. I mixed it with a 20 developer, left it in for 20 mins (could have gone another 10 mins) and my highlights turned a very natural ashy blonde that blended really well with my base colour. They darkened a bit, which for me was great. In case you're not sure whether to try it, I say go for it. So glad I did! Also - only used about a third of the bottle so more for next time!

Review from wella.com
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Jan 24, 2019
Relleksa
5 out of 5 stars review

Long lasting grey coverage & gentle formula!

I have been using Wella color Charm Permanent Hair Color for over 20 years. It never disappoints! With the rich color tones, gentle formula and 1:2 ratio, it is unbeatable. You can use as much as you need and save the rest for your next coloring. ❤️ Thank you Wella! ❤️

Review from wella.com
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