Dark and Lovely Fade Resist Permanet Hair Color, Unisex, 391 Brown Cinnamon
Dark and Lovely Fade Resist Permanet Hair Color, Unisex, 391 Brown Cinnamon
Hero image 0 of Dark and Lovely Fade Resist Permanet Hair Color, Unisex, 391 Brown Cinnamon, 0 of 13
Best seller

Dark and Lovely Fade Resist Permanet Hair Color, Unisex, 391 Brown Cinnamon

4.5 stars out of 5756 reviews
(4.5)|
5,756 ratings
Hair Color Shade:391 Brown Cinnamon
Multipack Quantity:1

Key item features

  • Softsheen-Carson Dark & Lovely Fade Resist Permanet Hair Color, Female, 391 Brown Cinnamon: Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine.
  • This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power — especially designed to help protect relaxed and natural hair while coloring.
  • The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks.
  • Packaging May Vary. What you receive may not be what is reflected on site.
Current price is $9.99
Price when purchased online

How do you want your item?

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
How do you want your item?
Columbus, 43215
Arrives by Tomorrow
.
Order within 2 hr 9 min
Sold by OTCRx4U
Fulfilled by Walmart
4.301201331596468 stars out of 5, based on 6920 seller reviews(4.3)
Report an issue with this seller
90-day returns with seller only
Item not eligible for in-store returns

More seller options (5)

Starting from $12.00
walmart plus

Get free delivery, shipping and more*

*Restrictions apply

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Customer ratings & reviews

4.5 out of 5 stars
stars5,756 ratings3,490 reviews
How item rating is calculated

Reviews summary

Pros

  • : Application process is straightforward.
  • : Delivers vibrant tones that complement a range of skin tones.
  • : Has a natural appearance with excellent color hold and shine.
  • : Has a non-overpowering aroma.
  • : Provides complete coverage for gray hair.
Generated by AI

Customer photos

  • +2468 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 3,490 reviews

Jan 5, 2026
Jasmine
Item details
Hair color shade: 378 Honey Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

10 outta 10

I love how light it gets my roots. Definitely toned down my natural red hair to a honey strawberry blonde. Highly recommend this brand and even used it on my teenager when she wanted to go honey blonde. The conditioning mask is so good and makes my hair so soft. Easy to apply and gives natural highlights.

Helpful?0XYRESU4GOMF46120396
Mar 25, 2026
Ernest
Item details
Hair color shade: 371 Jet Black
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Would recommend

I purchased this product because I wanted to dye my hair jet black and thus far I haven't told anyone I dyed my hair but everyone who sees it says it looks good and that's why I brought another should a touchup be required. Though I have no complaints about the product itself, I strongly suggest using better gloves when putting in hair because gloves rip easily.

Helpful?0XYRESU4GOMF46120396
Oct 14, 2025
Sok
Top Reviewer
Item details
Hair color shade: 378 Honey Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Soft Sheen-Carson / Dark and Lovely Fade Resist

I have to say that this hair color works better than the other products out there.Dark and Lovely works better and londer covering up my grey hair.I recommend trying this hair color out

Helpful?0XYRESU4GOMF46120396