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The Psychology of Design: Creating Consumer Appeal, (Hardcover)

Name: The Psychology of Design: Creating Consumer Appeal, (Hardcover)
Brand: Rajeev Batra
SKU: 44980678
Price: 166.74 USD
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The Psychology of Design: Creating Consumer Appeal, (Hardcover)The Psychology of Design Hardcover 9780765647597 The Psychology of Design Paperback 9780765647603

Book Format:Hardcover

Key item features

The Psychology of Design: Creating Consumer Appeal, (Hardcover)
Author: Routledge
ISBN: 9780765647597
Format: Hardcover
Publication Date: 2015-09-02
Page Count: 354

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20150902
Pages
354
Subgenre
Marketing

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The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.

The Psychology of Design: Creating Consumer Appeal, (Hardcover)
Author: Routledge
ISBN: 9780765647597
Format: Hardcover
Publication Date: 2015-09-02
Page Count: 354

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20150902

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