Color Touch Plus Demi-Permanent Color - 77 07 Intense Medium Blonde-Natural Brown by Wella for Unisex - 2 oz Hair Color

I got my hair done using Wella color touch in the Solon. Such a beautiful texture and shine. My hair feels so smooth. I am in love with the product. Highly recommended

[This review was collected as part of a promotion.] First off, I am a big advocate for starting off small before we bring in the big guns. I think many clients that are being introduced to haircolor could certainly start off with a little more translucent color. This product has amazing texture it's easy to apply and leaves the hair looking incredibly healthy and shiny. My experience in most cases it absolutely covers as much as of the gray that you want to have covered. It also serves as an amazing backdrop when you want to throw in just a few highlights. It's the perfect Beginning transition product to incorporating some of the natural gray in the hair. It also works amazing as a shadow root and low light color in foil. I love the colors that are available even the Reds. This is the product that I go to for my clients that are in more often then six weeks. Also I can tell you that my clients that couldn't do their color into quarantine that came back from this color had so much less demarcation and in general I feel like their hair looked a lot better than permanent hair color growing out with the root showing