Garden Centre Management, (Hardcover)

Garden center management has professionalized in recent years as garden centers have become more highly-developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden center managers and professional courses in garden center management. It provides a practical approach backed up by management theory. The text covers consumer behavior, staff management, stock management, marketing and productivity.