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Organic Wine: A Marketer's Guide (Paperback)

Name: Organic Wine: A Marketer's Guide (Paperback)
Brand: Béatrice Cointreau
SKU: 43375416
Price: 23.67 USD
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Key item features

Organic Wine describes the major promotional, marketing, and business challenges facing “organics” through an exhaustive examination of the European and American markets. Author Béatrice Cointreau identifies a multitude of regulatory, commercial, and practical paradoxes bedeviling producers’ ability to craft a complete and coherent consumer message, from labeling and advertising to public relations. Building on detailed case studies, she presents an analysis of global production and market trends and provides clear insights on how to position one’s product within that paradoxical environment to the best effect.

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing, Cooking, Food & Wine
Pub date
2016-01-01
Pages
200
Edition
Standard Edition

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Product details

9781935879633. New condition. Trade paperback. Language: English. Pages: 200. Trade paperback (US). Glued binding. 200 p. Organic Wine describes the major promotional, marketing, and business challenges facing "organics" through an exhaustive examination of the European and American markets. Author Bï¿½atrice Cointreau identifies a multitude of regulatory, commercial, and practical paradoxes bedeviling producers' ability to craft a complete and coherent consumer message, from labeling and advertising to public relations. Building on detailed case studies, she presents an analysis of global production and market trends and provides clear insights on how to position one's product within that paradoxical environment to the best effect.

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing, Cooking, Food & Wine

Pub date

2016-01-01

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