Women's Maidenform 09404 Comfort Devotion Embellished Extra Coverage Bra (Ivory Shell 42D)
Women's Maidenform 09404 Comfort Devotion Embellished Extra Coverage Bra (Ivory Shell 42D)
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Women's Maidenform 09404 Comfort Devotion Embellished Extra Coverage Bra (Ivory Shell 42D)

4.4 stars out of 1581 reviews
(4.4)|
1,581 ratings

Key item features

  • Style 09404
  • Luxuriously soft & supportive underwire T-shirt bra
  • Full-coverage cups
  • SmartZone cups for uplift where you need it - lift and shaping from the side
  • Look sleek thanks to back and side smoothing wings
  • Seamless, microfiber cups are foam-lined for modesty
  • Hook-and-eye back close
Current price is $21.99
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Customer ratings & reviews

4.4 out of 5 stars
stars1,581 ratings816 reviews
How item rating is calculated
  1. 5 stars73% (1,153)
  2. 4 stars10% (158)
  3. 3 stars5% (82)
  4. 2 stars4% (65)
  5. 1 star8% (123)

Reviews summary

Pros
  • : Fits as expected without excessive looseness or tightness.
  • : Has a slim profile that fits well under clothing.
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Showing 1-3 of 816 reviews

Jan 31, 2026
Jill from Lowell
5 out of 5 stars review

Seller Verified Purchase

Comfort and control.

Another winner from Maidenform! Comfortable with full coverage. I always wear it with the straps criss-cross. Wearing it that way does make it a bit more to get into, but everything stays in place! It is an everyday bra with a nice extra touch of lace. And I really like all the colors.

Review from Maidenform
Helpful?d7817350-933c-11ee-a797-99594d661177388046842
Mar 7, 2026
Margabango
5 out of 5 stars review

Seller Verified Purchase

T-shirt bra

Excelent, but I use to buy different colors in the past and now is impossible to find nothing for 42 DD, I have been using this model for 10 years and now sometimes I can only find beige and black. Please we need you to start doing same model with another colors, pleaseeeeeeee

Review from Maidenform
Helpful?d7817350-933c-11ee-a797-99594d661177388046842
Jan 6, 2026
FancyPants
5 out of 5 stars review

Seller Verified Purchase

My favorite bra

These are hands-down my favorite bras. So comfortable I hardly notice I'm wearing them! I have all the colors this bra comes in. I haven't needed the convertible strap feature, but I have no doubt that it will be comfy and easy to use. I only wish it hadn't taken me 30 years to find my perfect bra!

Review from Maidenform
Helpful?d7817350-933c-11ee-a797-99594d661177388046842