L'Oreal Paris Colour Riche Matte Hydrating Lip Colour, He Thinks He's Matte-Cho

I was informed by a very helpful and friendly L'Oreal representative that Jennifer's Red (J Lo's Red) #404 in the Colour Riche Exclusive Reds Collection has been discontinued. I had been on the bounty hunt for the perfect red lipstick for quite some time before finding this color. It is the perfect red for my skin tone and glides on like velvet. It is better than anything I have ever tried. I recently purchased Ruby Woo by MAC as a back up and thought that I would wear that when I ran out of J Lo's Red. I am very disappointed that this color has been discontinued. That lipstick was the best one in the collection. Please consider bringing it back and making it permanent. Thank you.

[This review was collected as part of a promotion.] The Colour Riche Matte lipstick formula is really amazing. It goes on smooth and creamy on lips and keeps them hydrated. It does not dry out on lips or leave chalky kind of look which shows breaks on lips. When applied it covered the entire lips in smooth fashion and stayed that way for couple of hours. The lipstick lasted 4-5 hours during day with eating, drinking and talking. These are must haves for all occasion but especially during winters I am going to love them as it does work of moisturizing lips as well as lipstick. The variety of color shades is great and would meet any occasion or theme, and I like the 802 matte sterpiece which is slightly on nude shade and works great for casual or office wear. I received product free from influenster for testing and my opinion is 100% my own.