Principles of Banking, 12th Edition, 9780899827476, 0899827470, Paperback,

Principles of Banking, in its 12th edition, is intended to give those who are new to banking a general understanding of the industry. Recognized as the most comprehensive introduction to the banking industry for over 45 years, this textbook introduces fundamental banking concepts and principles, the basics of how banks operate as service providers and businesses, their obligation to operate in a safe and sound manner and manage risks, and the responsibilities of bank employees in a customer-focused financial services environment. The content in Principles of Banking has direct applicability to a broad range of banking positions - from a Customer Service Representative to a Consumer Lending Manager.