"Generational" Innovation: The Reconfiguration of Existing Systems and The Failure of Established Firms (Paperback)

Generational Innovation is a groundbreaking book that explores the ways in which established firms can fail to innovate and adapt to changing markets. Drawing on case studies of companies like Kodak, IBM, and others, the authors offer insights into the challenges facing businesses today and practical advice on how to succeed in a rapidly changing world.

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