Routledge Library Editions: Marketing Planning the Corporate Reputation (RLE Marketing), (Paperback)

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Routledge Library Editions: Marketing Planning the Corporate Reputation (RLE Marketing), (Paperback)
Author: Routledge
ISBN: 9781138994973
Format: Paperback
Publication Date: 2015-12-17
Page Count: 204

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20151217
Pages
204
Subgenre
Marketing

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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Routledge Library Editions: Marketing Planning the Corporate Reputation (RLE Marketing), (Paperback)
Author: Routledge
ISBN: 9781138994973
Format: Paperback
Publication Date: 2015-12-17
Page Count: 204

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20151217

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