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Pureology

Pureology Hydrate Ultra-Rich Hydrating Shampoo for Color-Treated Hair, 8.5 oz.

Key item features

  • Gently cleanses while delivering intense moisture to dry, color-treated hair
  • Sulfate-free formula preserves hair color and vibrancy
  • Infused with jojoba, green tea, and sage to nourish and protect
  • Signature aromatherapy blend of lavender, bergamot, and patchouli
  • 100% vegan ingredients; cruelty-free and safe for daily use
  • Concentrated formula delivers more washes per bottle
Current price is $35.97$4.00/fl oz
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  • Free shipping
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $35.97
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Customer ratings & reviews

4.6 out of 5 stars
stars4,373 ratings3,497 reviews
How item rating is calculated
  1. 5 stars75% (3,270)
  2. 4 stars17% (734)
  3. 3 stars5% (212)
  4. 2 stars1% (60)
  5. 1 star2% (97)

Reviews summary

Pros

  • : Helps lock in color and vibrancy without fading.
  • : Leaves hair smelling fresh and clean with a light aroma.
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Showing 1-3 of 3,497 reviews

Mar 18, 2026
Courtjscott16
5 out of 5 stars review

Seller Verified Purchase

Worth the coat

[This review was collected as part of a promotion.] I absolutely love this shampoo! It leaves my hair feeling incredibly clean, refreshed, and noticeably stronger and healthier after every wash. The scent is amazing—fresh, uplifting, and something I genuinely look forward to each time I use it. It pairs perfectly with the conditioner, and together they’ve made a big difference in how my hair looks and feels. Even after just a few uses, my hair feels more manageable and full of life. I’ll definitely be purchasing this shampoo again—it’s become a staple in my routine!

Review from pureology.com
Helpful?3GW5GXCCGW81348840834
Feb 8, 2026
Jordan C
5 out of 5 stars review

Seller Verified Purchase

The only shampoo I'll ever use

[This review was collected as part of a promotion.] The only shampoo I've used for the past 17 years! It's sulfate fee and protects my color and curls. Because it's concentrated, you only need a small amount. A liter bottle lasts me well over a year.

Review from pureology.com
Helpful?3GW5GXCCGW81348840834
Feb 4, 2026
PureologyLove
5 out of 5 stars review

Seller Verified Purchase

Great for my fine, straight hair (personally)

[This review was collected as part of a promotion.] After some exploring, I prefer the Hydrate vs Hydrate Sheer for my fine, straight hair, tbh. I find that Hydrate gives my hair more volume and structure vs Hydrate Sheer which makes my hair more soft and therefore too flat. Idk, but somehow the opposite works better for me. Just wanted to share from my experience. Worth trying both to see what works best personally (try some travel sizes or samples), as everyone’s hair type and porosity is different, especially if you color / bleach it.

Review from pureology.com
Helpful?3GW5GXCCGW81348840834