Schwarzkopf Igora Vibrance Demi-Permanent Tone on Tone Coloration Hair Color - 7-1

What it is: IGORA VIBRANCE is Schwarzkopf Professional's state of the art demi-permanent hair color, featuring a nourishing formula and luminous color that lasts for up to 25 shampoos. IGORA VIBRANCE allows stylists the flexibility to reimagine demi-permanent hair color, with beautiful results that offer up to 70% white hair blending.What it does: The IGORA VIBRANCE line features the Moisture Protecting Complex with AQUAXYL Technology that shields and protects hair during the coloration process. This innovative technology helps to regulate inner moisture levels to stabilize hair fibers, allowing for even color distribution with minimal hair breakage.What else you need to know: The IGORA VIBRANCE formula is alcohol-free and enriched with Vitamins B3 and B5, delivering beautiful color and shine while strengthening the hair's surface. Schwarzkopf Professional's innovative Activator System allows stylists to choose between a gel or cream consistency for efficient and versatile color application every time.