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Routledge Library Editions: Marketing Adding Value (Rle Marketing): Brands and Marketing in Food and Drink, (Hardcover)

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Routledge Library Editions: Marketing Adding Value (Rle Marketing): Brands and Marketing in Food and Drink, (Hardcover)
Author: Routledge
ISBN: 9781138793668
Format: Hardcover
Publication Date: 2014-09-16
Page Count: 368

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20140916
Pages
368
Subgenre
Marketing

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Routledge Library Editions: Marketing Adding Value (Rle Marketing): Brands and Marketing in Food and Drink, (Hardcover)
Author: Routledge
ISBN: 9781138793668
Format: Hardcover
Publication Date: 2014-09-16
Page Count: 368

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20140916

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