Pre-Owned A Technique for Producing Ideas (Paperback) 0071410945 9780071410946

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Title: A Technique for Producing Ideas
Book Format: Paperback
ISBN10: 0071410945
EAN: 9780071410946
Genre: BUSINESS & ECONOMICS / Advertising & Promotion
Author: Young, James
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Health, Mind & Body
Pages
64
Reading level
Grade 2
Edition
1

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A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Title: A Technique for Producing Ideas
Book Format: Paperback
ISBN10: 0071410945
EAN: 9780071410946
Genre: BUSINESS & ECONOMICS / Advertising & Promotion
Author: Young, James
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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