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India Studies in Business and Economics Aiming Big with Small Cars: Emergence of a Lead Market in India, (Hardcover)

India Studies in Business and Economics Aiming Big with Small Cars: Emergence of a Lead Market in India, (Hardcover)

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India Studies in Business and Economics Aiming Big with Small Cars: Emergence of a Lead Market in India, (Hardcover)
Author: Springer
ISBN: 9783319020655
Format: Hardcover
Publication Date: 2013-11-12
Page Count: 229

Specs

Manual & guide type
Instruction Manual
Book format
Hardcover
Edition
2014 Edition
Pages
229
Language
English
Brand
Rajnish Tiwari

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

India Studies in Business and Economics Aiming Big with Small Cars: Emergence of a Lead Market in India, (Hardcover)
Author: Springer
ISBN: 9783319020655
Format: Hardcover
Publication Date: 2013-11-12
Page Count: 229

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Specifications

Manual & guide type

Instruction Manual

Book format

Hardcover

Edition

2014 Edition

Pages

229

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