Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics, (Hardcover)

Name: Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics, (Hardcover)
Brand: Monica Flegel
SKU: 278271987
Price: 82.11 USD
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Publisher	Bloomsbury Academic
Publication date	January, 2021
Count	1
Edition	1
Author	Bloomsbury Academic

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The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base.

Along the way the book covers such topics as:

- Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America
- Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis
- Marketing, the Marvel Universe, and online fan culture

Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.

Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics, (Hardcover)
Author: Bloomsbury Academic
ISBN: 9781350148635
Format: Hardcover
Publication Date: 2021-01-14
Page Count: 208

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Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics

Issue

The book explores the conflict arising from Marvel's efforts to increase diversity among its characters and creators, leading to backlash from some traditional fans and highlighting the intersection of politics, marketing, and social justice in the superhero comic industry. The reactionary Comicsgate campaign against alleged "forced" diversity is a key element of this conflict.