L'Oreal Paris Superior Preference Hair Color, [7-1/2A] Medium Ash Blonde (Cooler), 1 Each, 4 Pack
L'Oreal Paris Superior Preference Hair Color, [7-1/2A] Medium Ash Blonde (Cooler), 1 Each, 4 Pack
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L'Oreal Paris Superior Preference Hair Color, [7-1/2A] Medium Ash Blonde (Cooler), 1 Each, 4 Pack

3.5 stars out of 1166 reviews
(3.5)|
1,166 ratings

Key item features

  • Pack of 4 for the UPC: 071249253182
  • Preference Shade Guide: 7-1/2A is a cool medium blonde shade with ash tones, which will minimize red/orange tones
  • For optimal color results, use light blonde to medium brown hair
  • Preference Shade Tips: If you hesitate between two Preference shades, choose the lightest one
  • On more than 50% gray, your results will be slightly lighter-looking than the results shown on the package
  • On red hair, your color results will be dark/medium blonde with soft red tones
  • Uses: Preference with Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Care Supreme Conditioner helps lock in first-day color vibrancy and keeps hair silky and resilient week after week. From roots to ends, color won't fade-out, and turn dull or brassy
  • Pro-Precise Applicator: Extended tip designed to part hair and reach roots quickly, precisely, and easily
  • Fade-Defying Conditioner: 6 weekly treatments of color protective Care Supreme Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew the shine
  • The optimized fade-defying system includes no-mess fade-defying color gel, color créme in the applicator, care supreme multi-dose conditioner, superior colorist gloves, and insert
Current price is $79.69
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Customer ratings & reviews

3.5 out of 5 stars
stars1,166 ratings1,158 reviews
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Reviews summary

Pros
  • : Application process has a gel-like texture.
  • : Offers a range of blonde shades with varying tones and depths.
  • : Accurately represents desired shade with natural shine.
Neutral
  • : Can be gentle and pleasant, but also strong and overpowering.
  • : Can provide excellent gray coverage, but may be inconsistent on certain hair types.
Cons
  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,158 reviews

Oct 18, 2025
ashleys750_6084
5 out of 5 stars review

Great product!

[This review was collected as part of a promotion.] This blonde hair color was amazing. We ended up using it on my grandmother to dye her hair not only is the color exactly what was expected, but the application process was seamless. The packaging was easy to follow and the smell really wasn't very bad. I think overall, this is a great product and it didn't feel like you were harming your hair as much as you would a at home product would definitely recommend. The shade of blonde is also so perfect for what we wanted. I think the multitude of shades is something that. L'Oreal does very well.

Review from influenster.com
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Jan 12, 2026
tiffybtiffy_3951
5 out of 5 stars review

Works

[This review was collected as part of a promotion.] This is the color I got because I didn't bleach my hair I guess. However I love it and it compliments my skin well. My hair still feels the same and I don't see breakage after use.

Review from influenster.com
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Aug 16, 2025
brittdance22_4807
5 out of 5 stars review

Great grey blend/coverage

[This review was collected as part of a promotion.] Left my hair feeling soft and fully covered this is a great product especially as I am starting to see more grey it helps to blend much better than staying brunette.

Review from influenster.com
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