
Palgrave Pivot Stories of Innovation for the Millennial Generation: The Lynceus Long View, (Hardcover)
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- Palgrave Pivot Stories of Innovation for the Millennial Generation: The Lynceus Long View, (Hardcover)
- Author: Palgrave Pivot
- ISBN: 9781137350084
- Format: Hardcover
- Publication Date: 2013-08-12
- Page Count: 149
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Pub date20130812
- Pages149
- SubgenreEntrepreneurship
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The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.
- Palgrave Pivot Stories of Innovation for the Millennial Generation: The Lynceus Long View, (Hardcover)
- Author: Palgrave Pivot
- ISBN: 9781137350084
- Format: Hardcover
- Publication Date: 2013-08-12
- Page Count: 149
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20130812
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