X.Media.Press Multichannel-Marketing-Handbuch, (Hardcover)

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X.Media.Press Multichannel-Marketing-Handbuch, (Hardcover)
Author: Springer
ISBN: 9783540430988
Format: Hardcover
Publication Date: 2003-10-27
Page Count: 358

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Computing & Internet
Pub date
October 27, 2003
Pages
358
Subgenre
Information Technology

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Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Genutzt werden Multichannel-Strategien von Medienunternehmen, Verlagen, Handels- und Reiseunternehmen, also quer über alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte vor und gibt Einblick in die Praxis von Unternehmen, die Multichannel-Strategien umsetzen wollen. Spezialisten führender Unternehmen vermitteln die unterschiedlichen Aspekte (Strategie, Projekte, Technik, Content etc.) klar gegliedert und praxisgerecht.

X.Media.Press Multichannel-Marketing-Handbuch, (Hardcover)
Author: Springer
ISBN: 9783540430988
Format: Hardcover
Publication Date: 2003-10-27
Page Count: 358

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Computing & Internet

Pub date

October 27, 2003

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