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Customer Loyalty Programmes and Clubs, (Hardcover)

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Customer Loyalty Programmes and Clubs, (Hardcover)
Author: Routledge
ISBN: 9780566084515
Format: Hardcover
Publication Date: 2002-03-12
Page Count: 222

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20020312
Pages
222
Subgenre
Customer Relations

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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

Customer Loyalty Programmes and Clubs, (Hardcover)
Author: Routledge
ISBN: 9780566084515
Format: Hardcover
Publication Date: 2002-03-12
Page Count: 222

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20020312

Warranty

Warranty information

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