The Age of You : How to Understand and Benefit from Social Media and the Connected Society (Paperback)

"The age of You" is about our new society and how we all breaks away from established rules about communication, relationships and the way we do business. It`s also the history about a major shift: Increasingly, we take control over our personal and commercial relationships, we decide who we want to listen to, and how we want to engage ourselves. The book is explaining the historical development, concepts and the foundation of networks, relations, social media and the new connected society, as well as practical strategic guidelines to benefit from it. By using historical events, storytelling, models and case studies, the book is a thrilling story about YOU and how to succeed in the connected society. - Storytelling in a connected society unlocks the need for new models and approaches. Here, the author gives us a deeper understanding of the challenges ahead and what we need to do to effectively connect with and earn relevance within society. Brian Solis, author of What's the Future of Business - Really interesting. There is a major need for this type of literature. Anne Grethe Solberg, Sociologist and Doctor PH. D. - The last year I have read almost everything about the subject. This is by far the best book on social media. Inger Line Skjerve, Master student (BI):