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Management Multinationaler Unternehmungen: Festschrift Zum 60. Geburtstag Von Martin K. Welge (Paperback)

Management Multinationaler Unternehmungen: Festschrift Zum 60. Geburtstag Von Martin K. Welge (Paperback)

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Dirk Holtbrügge

Management Multinationaler Unternehmungen: Festschrift Zum 60. Geburtstag Von Martin K. Welge (Paperback)

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Management Multinationaler Unternehmungen: Festschrift Zum 60. Geburtstag Von Martin K. Welge (Paperback)

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Manual & guide type
Instruction Manual
Book format
Paperback
Pages
419
Language
German
Brand
Dirk Holtbrügge
Author
Dirk Holtbrügge

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Im Zuge der Globalisierung der Wirtschaft werden multinationale Unternehmungen immer wichtiger. Ihre Wirtschaftskraft übertrifft das Bruttosozialprodukt vieler Staaten. Die von ihnen entwickelten Strategien, Methoden und Instrumente beinflussen maßgeblich die betriebswirtschaftliche Forschung. Der Sammelband bietet einen aktuellen Überblick über theoretische Ansätze sowie empirische Untersuchungen und Fallstudien im Bereich des internationalen Managements. Geschrieben von renommierten Wissenschaftlern und erfahrenen Praktikern macht das Buch den Leser in kompakter und kompetenter Weise mit den aktuellen Trends auf diesem Gebiet vertraut.

Management Multinationaler Unternehmungen: Festschrift Zum 60. Geburtstag Von Martin K. Welge (Paperback)

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Specifications

Manual & guide type

Instruction Manual

Book format

Paperback

Edition

Softcover Reprint of the Original 1st 2003 ed.

Pages

419

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