milk_shake icy blond shampoo | award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color 10.1 fl oz
milk_shake icy blond shampoo | award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color 10.1 fl oz
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milk_shake icy blond shampoo | award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color 10.1 fl oz

milk_shake icy blond shampoo | award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color 10.1 fl ozmilk shake Icy Blond Shampoo 10 1 oz
Size:8.450

Key item features

  • A sulfate-free toning shampoo with bold results. Rich black pigment tones down brass and brightens in platinum and ultra-light blond hair.. Leaves hair feeling clean, soft, and balanced—with a cool tone and a salon-fresh finish. Gently cleanses without dulling or drying out hair.
  • Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish.
  • Distribute evenly on damp hair, leave for 1–3 minutes, then rinse thoroughly. The longer it sits, the stronger the tone. Follow with icy blond conditioner and toning spray to complete the cool-blonde routine.
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Sold by SILVER SHINE LLCPro Seller
Fulfilled by Walmart
4.393939393939394 stars out of 5, based on 33 seller reviews(4.4)
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Customer ratings & reviews

4.4 out of 5 stars
stars129 ratings95 reviews
How item rating is calculated
  1. 5 stars78% (100)
  2. 4 stars6% (8)
  3. 3 stars2% (3)
  4. 2 stars3% (4)
  5. 1 star11% (14)

Reviews summary

Pros

  • : Produces range of blonde shades from icy to vibrant.
  • : Helps to achieve icy, white, or baby blonde color.
  • : Tones down brassiness without purple tones.
  • : Helps replenish moisture in highlighted hair.

Neutral

  • : Can effectively neutralize brassiness, but may not tone as advertised for all users.
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Showing 1-3 of 95 reviews

Jun 10, 2026
juanita
Walmart Associate
Item details
Size: 8.450
Sold bySILVER SHINE LLCDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Icy blonde, black shampoo

I purchased this product icy blonde for my gray hair and my hair feels softer and more manageable ever since I started using it. I would recommend this product to my friends and family. I'm very pleased with the results.

Helpful?6R5ZQADQJ4X11985952789
Nov 29, 2025
viki
Item details
Size: 8.450
Sold bySILVER SHINE LLCDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Keeps the yellow away

Both the shampoo and conditioner works really well keeping the yellow out of your gray hair.

Helpful?6R5ZQADQJ4X11985952789
Nov 20, 2023
Allison
5 out of 5 stars review

Verified Purchase

Amazing

Gets my hair icy like nothing else and a great deal through Walmart, much cheaper than at salons. Smells absolutely amazing, I won't use anything else.

Helpful?6R5ZQADQJ4X11985952789