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Advertising and Reality: A Global Study of Representation and Content, (Hardcover)

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Advertising and Reality: A Global Study of Representation and Content, (Hardcover)
Author: Continuum
ISBN: 9781441170002
Format: Hardcover
Publication Date: 2012-08-16
Page Count: 272

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Pub date
20120816
Pages
272
Subgenre
Media Studies
Series title
No Series

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Advertising and Reality: A Global Study of Representation and Content, (Hardcover)
Author: Continuum
ISBN: 9781441170002
Format: Hardcover
Publication Date: 2012-08-16
Page Count: 272

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences

Pub date

20120816

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