Jossey-Bass Management Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, (Hardcover)

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Jossey-Bass Management Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, (Hardcover)

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Jossey-Bass Management Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, (Hardcover)
Author: Pfeiffer
ISBN: 9781555424022
Format: Hardcover
Publication Date: 1992-04-16
Page Count: 264

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
1992-01-22
Pages
264
Series title
Jossey-Bass Management

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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Jossey-Bass Management Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, (Hardcover)
Author: Pfeiffer
ISBN: 9781555424022
Format: Hardcover
Publication Date: 1992-04-16
Page Count: 264

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

1992-01-22

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Jossey-Bass Management Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, (Hardcover)

Key item features

Specs

How do you want your item?

Get free delivery, shipping and more*

About this item

Product details

Specifications

Book format

Fiction/nonfiction

Genre

Pub date

Warranty

Warranty information

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Based on what customers bought

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