fnnxnal 100% Cotton Baby Swaddle Gown - Purple, Free Size (0-3 Months) - Knotted Bottom, Footed, Henley Buttons, Breathable Hypoallergenic, Infant Sleep & Photo Gown

Core Selling Points

• Safe & Gentle Material: Made of 100% cotton (correcting the polyester mention for accuracy), it is breathable to prevent overheating, hypoallergenic for sensitive baby skin, and durable—retaining softness after multiple washes. It meets U.S. safety standards like CPSIA, ensuring no harsh chemicals.
• Smart & Functional Design: Features a knotted bottom to eliminate zippers/snaps, allowing easy diaper changes and adapting as the baby grows to soothe restlessness; Henley-style buttons at the neckline enable quick dressing/undressing, even for wiggly babies; enclosed feet act as "built-in socks" to keep toes warm, simplifying layering.
• Versatile Sizing: "Free size" fits newborns up to ~3 months, reducing the need for frequent size upgrades and saving parents money, aligning with cost-effective needs.
• Appealing Aesthetics: Available in gender-neutral hues (navy, charcoal gray) and subtly gender-coded colors (mustard yellow, lavender) to suit modern parenting styles and traditional gifting. The ribbed texture enhances perceived value.
• Multi-Scenario Use: Perfect for nighttime/daytime sleep, hospital outings (easy for new parents to dress infants), and photoshoots (with a soft drape and clean look, ideal for social media sharing).
• Gift-Friendly & Accessible Packaging: Sold as 1 piece per pack, offering a low-cost entry point for trial or gifting, matching the needs of both new parents and gift shoppers.
• Targeted for Key Groups: Addresses the priorities of new parents (comfort, ease of use, safety) and meets the demands of gift givers (cuteness, functionality), making it a compelling choice for both.