fnnxnal 100% Cotton Newborn Swaddle Gown - Knotted Bottom, Henley Buttons, Footed, Hypoallergenic - Free Size, Yellow - Infant Baby Shower Gift

Core Selling Points

• Safe & Gentle Material: Made of 100% cotton (correcting "polyester" for consistency with safety and comfort features), it is breathable to prevent overheating, hypoallergenic for sensitive skin, and free from harsh chemicals. It meets U.S. safety standards such as CPSIA, ensuring baby safety.
• Smart & Functional Design:
  • Knotted bottom: Eliminates zippers/snaps, with an adjustable knot that grows with the baby, keeping feet covered without tightness and soothing fussiness by mimicking womb comfort.
  • Henley-style buttons: Three buttons at the neckline for quick and easy dressing/undressing, even for wiggly babies.
  • Enclosed feet: Integrates "built-in socks" to simplify layering and keep toes warm.
• Versatile Aesthetics: Available in gender-neutral colors (navy, charcoal gray) for modern parenting and subtly gender-coded hues (mustard yellow, lavender) for traditional gifting. The ribbed texture enhances perceived value.
• Flexible Sizing: "Free Size" fits newborns up to ~3 months via the knotted design, reducing the need for frequent size upgrades and aligning with cost-effective solutions.
• Multi-Purpose Usage: Perfect for nighttime/daytime rest (promotes better sleep), hospital outings (easy for new parents to dress infants), and photoshoots (soft drape and clean look, ideal for social media sharing).
• Gift-Friendly Packaging: Sold as 1pc per pack, offering a low-cost entry point for trial or gifting, matching Walmart's "everyday value" positioning.
• Targeted Appeal: Caters to new parents (prioritizing comfort, ease of use, safety) and gift givers (seeking cute, functional items), leveraging Walmart's strengths in affordability and broad reach.