Classroom Companion: Business Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS, (Paperback)

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Classroom Companion: Business Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS, (Paperback)
Author: Springer
ISBN: 9783030844233
Format: Paperback
Publication Date: 2022-11-01
Page Count: 258

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Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20221101
Pages
258
Subgenre
Statistics

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Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.

Classroom Companion: Business Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS, (Paperback)
Author: Springer
ISBN: 9783030844233
Format: Paperback
Publication Date: 2022-11-01
Page Count: 258

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20221101

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Classroom Companion: Business Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS, (Paperback)

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