Hero image 0 of L'Oreal Paris Superior Preference Permanent Hair Color, 0 of 8

L'Oreal Paris Superior Preference Permanent Hair Color

Name: L'Oreal Paris Superior Preference Permanent Hair Color
Brand: L’Oréal Paris
SKU: 166808420
Price: 13.99 USD
Availability: OutOfStock
Rating: 4.5 (267 reviews)

4.5 stars out of 267 reviews

(4.5)|

267 ratings

Key item features

Our Gold Standard Since 1973
Fade-Defying Color For Up To 8 Weeks And Shine System
Available In Over 50 Luminous Shades
Blends away gray

Specs

Hair color shade
Blonde
Hair color type
Permanent Hair Colors
Brand
L’Oréal Paris
Hair color cat
Blonde
Hair coverage
Full Coverage
Hair care key benefits
Gray Reduction

Reviews summary

Pros

: Offers good quality products at lower prices.
: Provides thorough hair color coverage.
: Process requires minimal effort.
: Produces natural tone on light to dark hair.
: Leaves a healthy shine and even tone.

Neutral

: Can be vibrant, but may fade quickly.

Generated by AI

Was this summary helpful?

Current price is $13.99

Price when purchased online

Out of stock

How do you want your item?

Out of stock

Report an issue with this seller

About this item

Product details

L'Oral Paris Superior Preference Permanent Hair Color

LOREAL Superior Preference Hair Color our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color thats fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color wont look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Our Gold Standard Since 1973
Fade-Defying Color For Up To 8 Weeks And Shine System
Available In Over 50 Luminous Shades
Blends away gray

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Hair color shade

Blonde

Hair color type

Permanent Hair Colors

Brand

L’Oréal Paris

Hair color cat

Blonde

Directions

Instructions

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1043998 L'Oreal PARIS - PREFERENCE - Nuance 2 US INGREDIENTSAQUA / WATER / EAUTRIDECETH-2 CARBOXAMIDE MEAPROPYLENE GLYCOLHEXYLENE GLYCOLPEG-2 OLEAMINEPOLYGLYCERYL-4 OLEYL ETHEROLEYL ALCOHOLALCOHOL DENAT.POLYGLYCERYL-2 OLEYL ETHERAMMONIUM HYDROXIDEOLEIC ACIDSODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDEp-PHENYLENEDIAMINEPENTASODIUM PENTETATERESORCINOLAMMONIUM ACETATEPARFUM / FRAGRANCEAMMONIUM THIOLACTATEm-AMINOPHENOLERYTHORBIC ACID2, 4-DIAMINOPHENOXYETHANOL HClN, N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATEALPHA-ISOMETHYL IONONEEUGENOLHYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCLLINALOOLCITRONELLOL FIL CODE D32973/3 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME, REVELATEUR 20 VOLUMES INGREDIENTSAQUA / WATER / EAUHYDROGEN PEROXIDECETEARYL ALCOHOLTRIDECETH-2 CARBOXAMIDE MEACETEARETH-25GLYCERINPENTASODIUM PENTETATESODIUM STANNATETETRASODIUM PYROPHOSPHATEPHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Prfrence INGREDIENTSAQUA / WATER / EAUCETEARYL ALCOHOLGLYCERINBEHENTRIMONIUM CHLORIDECANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLAAMODIMETHICONECETYL ESTERSISOPROPYL ALCOHOLPARFUM / FRAGRANCESODIUM PCATRIDECETH-6LINALOOLHEXYL CINNAMALBENZYL ALCOHOLCHLORHEXIDINE DIHYDROCHLORIDECETRIMONIUM CHLORIDEBUTYLPHENYL METHYLPROPIONALLIMONENEALCOHOL DENAT.GERANIOLAMYL CINNAMALPPG-5-CETETH-20BENZYL BENZOATECAMELINA SATIVA SEED OILOLETH-10CITRONELLOLDISODIUM COCOAMPHODIPROPIONATELECITHINPHOSPHORIC ACIDTOCOPHEROLETHYLHEXYL SALICYLATE FIL CODE D192716/1

Customer ratings & reviews

4.5 out of 5 stars

stars267 ratings91 reviews

How item rating is calculated

Reviews summary

Pros

: Offers good quality products at lower prices.
: Provides thorough hair color coverage.
: Process requires minimal effort.
: Produces natural tone on light to dark hair.
: Leaves a healthy shine and even tone.

Neutral

: Can be vibrant, but may fade quickly.

Generated by AI

Was this summary helpful?

Customer photos

+2 images

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.

Sort by |

Showing 1-3 of 91 reviews

Nov 5, 2016

PEPPERG99

5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca

Helpful?

Apr 30, 2025

Deb

5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review

Review from walmart.ca

Helpful?

Sep 22, 2024

BernadineVelita

5 out of 5 stars review

Seller Verified Purchase

it works

surprisingly, the coverage and fading were very good am totally impressed will buy again

International review

Review from walmart.ca

Helpful?

Rewards debit card.Earn 3% cash back, on up to $150spent each month.Terms apply.

Join OnePay Cash

Rollbacks & more

Easter

Grocery

Clothing, Shoes, & Accessories

Baby & Kids

Pharmacy, Health & Wellness

Home, Garden & Tools

Electronics

Gaming

Auto & Tires

Personal Care

Beauty

Toys & Outdoor Play

Household Essentials

Pet Supplies

School, Office & Art Supplies

Sports & Outdoors

Books, Movies, & Music

Party Supplies

Auto Care Services

Pharmacy

Health Services

Vaccines

Vision Center

Benefit Programs

Insurance Services

Lists

Registries

Gift Cards

Spark Good

Custom Cakes

Custom Cupcakes

Featured

Photo Gifts

OnePay Hub

Money & Other Services

Gift Cards

Protection Services

Home & Tech Services

Subscriptions

Subscription Products

Walmart Business

Industry solutions

It’s easier in the app

Pickup & Delivery

Get inspired

L'Oreal Paris Superior Preference Permanent Hair Color

Key item features

Specs

Reviews summary

How do you want your item?

About this item

Product details

Specifications

Hair color shade

Hair color type

Brand

Hair color cat

Directions

Instructions

Warranty

Warranty information

Ingredients

Ingredients

Check out these related products

L'Oreal Technique Excellence HiColor Permanent Hair Color, (H20 Red Violet) 1.74 oz $10.90

L'Oreal Technique Excellence HiColor Permanent Hair Color, (H20 Red Violet) 1.74 oz

L'Oreal Paris Superior Preference Permanent Hair Color, 7RB Dark Rose Blonde, 1 Kit $19.99

L'Oreal Paris Superior Preference Permanent Hair Color, 7RB Dark Rose Blonde, 1 Kit

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit $11.97

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 8RB Medium Rose Blonde, 1 Kit $24.99

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 8RB Medium Rose Blonde, 1 Kit

L'Oreal Paris Superior Preference Permanent Hair Color, 4R Dark Auburn, Fade-Defying, 1 kit $11.97

L'Oreal Paris Superior Preference Permanent Hair Color, 4R Dark Auburn, Fade-Defying, 1 kit

100+ bought since yesterday L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 $11.97

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L'Oreal Paris Superior Preference Fade-Defying Color, 4R Dark Auburn Warmer $21.65

L'Oreal Paris Superior Preference Fade-Defying Color, 4R Dark Auburn Warmer

L'Oreal Paris Excellence Creme 6A Light Ash Brown Level 3 Permanent Hair Color, 1 Application, 4-Pack $76.41