In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese, Jr. and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry.The textbook opens with the history of ticket operations, tracking the evolution of the sports ticket from the tesserae of ancient Rome to the virtual ticket widely used today. Each chapter analyzes a separate component of ticket operations, providing students with an inside look at the industry. Material covered includes technological advances, pricing, legal aspects, distribution, and customer service. Two chapters are also devoted to providing guidance for preparing for and securing internships and jobs.
