(3 pack) got2b Bleach It Permanent Hair Dye, Hi-Lift Platinum Blonde, Hair Bleach Kit, 1 Count
(3 pack) got2b Bleach It Permanent Hair Dye, Hi-Lift Platinum Blonde, Hair Bleach Kit, 1 Count
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(3 pack) got2b Bleach It Permanent Hair Dye, Hi-Lift Platinum Blonde, Hair Bleach Kit, 1 Count

Key item features

  • Take blonde to the next level with Ultra Platinum—lifts up to 8 levels for bold, striking platinum blonde hair color
  • Infused with conditioners agents, oils, and metallic shine booster for a strength-boosting hair care formula
  • Designed to protect and support hair's strength*. *Against combing breakage on damaged hair vs. untreated
  • Suitable for all hair types, including textured or damaged strands, with a gel formula for easy application
  • All-in-one bleach kit includes color cream, developer, gloves, purple mask and instructions for easy at-home use
  • Anti-brass purple hair mask neutralizes brassiness to leave hair with a platinum finish that's vibrant and striking
  • For the boldest brightest results, start with lighter hair—this hair dye kit also works on dark hair shades
  • For whoever you want 2b, got2b empowers you to break rules, redefine the norm & show the world who you really are
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Customer ratings & reviews

4 out of 5 stars
stars8,534 ratings4,536 reviews
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Reviews summary

Pros

  • : Application process is straightforward.
  • : Directions are easy to follow.
  • : Produces a bold and striking appearance with metallic sheen.
  • : Achieves light to platinum shade on pre-lightened or naturally light hair.
  • : Produces a range of deep, bold, and rich colors.

Neutral

  • : Can be mild and pleasant, but also strong and overpowering.
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Showing 1-3 of 4,536 reviews

Feb 17, 2026
Marie
Item details
Hair color shade: 00A Ultra Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I’ve used other bleach brands and my hair would always get fried, this box is amazing! I’ve bleached my hair three times in one day (yes I know I’m not supposed to) and my hair still felt soft and normal. I did get the achieved look on the box after dying it three times and a toner a few weeks after. I have almost black hair so it takes a few times, I would recommend using this product because it’s always kept my hair looking healthy after

Helpful?0YHE61DIIYHF15390760487
Oct 24, 2025
Reshana
Top Reviewer
Item details
Hair color shade: 00A Ultra Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great hair color,easy to use , great price

This product is fantastic! It’s user-friendly, with clear and easy-to-understand instructions. I particularly appreciate that it includes a purple enhancer to neutralize brassy tones and a blonde booster to enhance the blonde color. Overall, I highly recommend this product and will definitely be ordering it again.

Helpful?0YHE61DIIYHF15390760487
Nov 5, 2025
charity
Top Reviewer
Item details
Hair color shade: Metallics
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Gotta have it

My hair was an ugly blonde due to bleaching it and I toned it a few times and it still wasn’t giving me the results I wanted until I tried this bad boy and absolutely loved it it gives natural highlights in my opinion and it didn’t make it dark or brassy I love the shade it came out my goal is still like a perfect silver so hopefully the next time I color it it will be 😍 this is it after about a week

Helpful?0YHE61DIIYHF15390760487