Maidenform Women's Love the Lift Push Up Underwire Bra, Style DM9900
Maidenform Women's Love the Lift Push Up Underwire Bra, Style DM9900
Hero image 0 of Maidenform Women's Love the Lift Push Up Underwire Bra, Style DM9900, 0 of 5
Visit the Maidenform Store

Maidenform Women's Love the Lift Push Up Underwire Bra, Style DM9900

Key item features

  • Style DM9900
  • Designed with Wonderbra technology
  • Plunging neckline
  • Designed to push up and in for red-carpet-worthy cleavage
  • Hook-and-eye back close
  • Underwire
  • Get a sleek look thanks to smoothing side wings
  • Partially convertible, adjustable straps convert to criss-cross
Current price is Now $27.65
You save $5.30
was $32.95
Price when purchased online
Out of stock

How do you want your item?

How do you want your item?
Out of stock

About this item

Product details

Specifications

Directions

Warranty

Customer ratings & reviews

4.3 out of 5 stars
stars760 ratings410 reviews
How item rating is calculated
  1. 5 stars68% (515)
  2. 4 stars13% (99)
  3. 3 stars7% (51)
  4. 2 stars5% (38)
  5. 1 star8% (57)

Customer photos

  • +1 image
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 410 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?673N0HS4BILC142603188
Mar 14, 2026
NotJustAnother
5 out of 5 stars review

Seller Verified Purchase

Looks good! Husband likes it

Husband loves it. Has already gotten it dirty a few times ;) I am usually a 34a but this bra fits me good at 34b. I have yet to try a 34a in this bra to see the difference. It feels good to wear all day.

Review from Maidenform
Helpful?673N0HS4BILC142603188
Jun 14, 2017
barbie22
5 out of 5 stars review

Seller Verified Purchase

Need A Lift?

I purchased this bra several weeks ago and have worn it often. It seems to be turning into my favorite. Pretty colors and creates a beautiful silhouette. I wear a 38C and although it feels comfortable for me, it may be a bit snug for others.

Review from Maidenform
Helpful?673N0HS4BILC142603188