Wet n Wild Photo Focus Liquid Foundation Makeup, Matte, Shell Ivory, 1 fl oz
Wet n Wild Photo Focus Liquid Foundation Makeup, Matte, Shell Ivory, 1 fl oz
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Wet n Wild Photo Focus Liquid Foundation Makeup, Matte, Shell Ivory, 1 fl oz

Actual Color:Shell Ivory
Pack Size:Single

Key item features

  • Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
Current price is $13.84$13.84/fl oz
Price when purchased online
  • Free shipping
  • Free 30-day returns

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Sold and shipped by Lord of Retail
4.264101057579318 stars out of 5, based on 3405 seller reviews(4.3)
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Customer ratings & reviews

4.2 out of 5 stars
stars12.6K ratings11.7K reviews
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Reviews summary

Pros

  • : Offers great quality at a low cost.
  • : Provides a natural-looking finish on the skin.

Neutral

  • : Offers a wide range, but may not cater to all skin tones.
  • : Can be easy to use for controlled application, but may be difficult to maneuver or unhygienic.
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Showing 1-3 of 11,785 reviews

Feb 20, 2026
Jahazania
Item details
Color: Buff Bisque
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Very impressed!

Very impressed! This is probably the best over the counter foundation I’ve tried! If you wear NARS foundations (particularly Santa Fe), I highly recommend the Buff Bisque! So identical to my higher quality foundations.

Helpful?6NKL91I86Q9U141828865
Jan 4, 2026
anonymous
Top Reviewer
Item details
Color: Soft Ivory
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

WET %26 WILD LIQUID FOUNDATION

THIS HAS AMAZING COVERAGE!! COLOR IS A LITTLE TOO PALE FOR ME, BUT ONLY HAD PICTURE ONLINE TO GO BY. LOVE THE MATTE FINISH! VERY GOOD PRICE! WOULD RECOMMEND.

Helpful?6NKL91I86Q9U141828865
Jul 21, 2024
Tammy
Item details
Color: Golden Beige
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Liquid Gold

Bought this brand on a whim as it seemed to match well. I was pleasantly surprised after using. It was a great match and applied very easily. It had staying power and looked great all day. The added bonus is that it was much less expensive. Lesson learned-" more expensive doesn't always mean better".

Helpful?6NKL91I86Q9U141828865