Maidenform Women's Love the Lift Natural Boost Demi Underwire Bra - Style 09428
Maidenform Women's Love the Lift Natural Boost Demi Underwire Bra - Style 09428
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Maidenform Women's Love the Lift Natural Boost Demi Underwire Bra - Style 09428

4.2 stars out of 583 reviews
(4.2)|
583 ratings
Maidenform Women's Love the Lift Natural Boost Demi Underwire Bra - Style 09428Maidenform Women s Love the Lift Natural Boost Demi Underwire Bra Style 09428Maidenform Women s Love the Lift Natural Boost Demi Underwire Bra Style 09428Maidenform Women s Natural Boost T Shirt Bra Style 09428

Key item features

  • Add-a-Size cups provide natural profile enhancement. Plush padding for maximum push.
  • Plush padding for maximum push
  • Plunge front for low-cut necklines
  • Convertible straps for wardrobe versatility - traditional, criss-cross, and halter
  • Fabric Material:
  • Country of Origin: Vietnam
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Customer ratings & reviews

4.2 out of 5 stars
stars583 ratings293 reviews
How item rating is calculated
  1. 5 stars67% (392)
  2. 4 stars10% (60)
  3. 3 stars8% (48)
  4. 2 stars5% (28)
  5. 1 star9% (55)

Reviews summary

Pros
  • : Provides a comfortable ride with adequate cushioning.
  • : Sleek shape complements body silhouette.
  • : Fits accurately according to size chart.
  • : Provides lift and shaping for breasts.
Neutral
  • : Can be well-retaining, but also prone to losing shape.
Cons
  • : Cups may not adapt to unique breast shapes.
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Showing 1-3 of 293 reviews

Jan 17, 2026
Joanne C
5 out of 5 stars review

Seller Verified Purchase

The perfect bra

This bra has the perfect amount of padding, not too much, and the perfect lift. It is made of quality material. For the last 10 years this is the only bra I wear.

Review from Maidenform
Helpful?3B8L9GQ5X420124787670
Feb 5, 2026
Rusalka
5 out of 5 stars review

Seller Verified Purchase

Dream come true

I have never had such comfortable and perfect-fit bra. Very happy with my purchase!

Review from Maidenform
Helpful?3B8L9GQ5X420124787670
Mar 23, 2026
Walmart customer
4 out of 5 stars review

Seller Verified Purchase

Nice, but needs better straps.

If you are looking for a perky look, this is the bra for you. Great support but I wish the shoulder straps were a bit wider. If everything isn't adjusted just right, they dig in and that is why I gave this review four stars. Just like other Maidenform bras, I like this with the straps crossed because that helps keep everything in place. Lots of great colors too!

Review from Maidenform
Helpful?3B8L9GQ5X420124787670