L’Oreal Professionnel Serie Expert Silver Shampoo | Neutralizing Purple Cleanser, 10.1oz

With its formula specially developed for very light blonde, gray and white hair, it neutralizes unwanted orange reflections on the hair with the purple pigments in its content. It prevents color fading and changes that occur in the hair over time and under the influence of the sun, creating vibrant and shiny hair at all times. Thanks to amino acids and anti-yellowing agent, it prevents yellowing of keratin in the internal structure of the hair and softens the hair fiber. It makes gray and white hair look perfectly shiny and radiant. Suitable for daily use. Neutralizes unwanted warm reflections on very light blonde, gray and white hair with purple pigments and gives a cooler appearance. Gives softness to the hair while restoring it. Prevents yellowing of light blonde, gray and white hair and gives shine to the hair. L'Oreal Paris professionnel shampoo for very light blonde, gray and white hair, also known as silver or purple shampoo, has been developed to prevent discoloration and redness that may occur in gray, white, platinum blonde or cold-toned blonde hair. It protects your hair color by preventing the orange reflections that occur in the hair after dyeing. It creates a vibrant and shiny appearance on your hair.