Companality : Developing Intentional Organizational Culture (Paperback)

A brief how-to manual for creating the unique intangible characteristics that leaders desire in the organizations they serve.When the characteristics of a human being are considered in total, it is said that those traits make up that individual's "personality." Like people, businesses have characteristics as well. So if a person has a personality, it follows that a company has a Companality. This phenomenon has been called organizational culture. Thankfully, commercial and non-profit entities all over the world have taken hold of the importance of culture. Leaders and managers know that it's a critical operational element, on par with marketing, procurement, finance, and the like. But there's an enormous gap between knowing what needs to be done and knowing how to do it. That's where this book comes in.Companality: Developing Intentional Organizational Culture provides an extremely practical guide for understanding, envisioning, creating, and maintaining the unique culture that leaders desire in an organization. This is not a book of theory or a lengthy argument designed to persuade. Instead, it's a how-to manual for those who already realize the need. And the step-by-step process described in these pages can be implemented by organizations of any size in any industry.If you're ready to move the development of organizational culture from philosophy to reality, this book is for you.