I Can’t Believe It’s Not Butter!® Original, a NutriRich™ Buttery Spread​, 45 oz Tub
I Can’t Believe It’s Not Butter!® Original, a NutriRich™ Buttery Spread​, 45 oz Tub
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I Can’t Believe It’s Not Butter!® Original, a NutriRich™ Buttery Spread​, 45 oz Tub

4.4 stars out of 7595 reviews
(4.4)|
7,595 ratings

Ingredients

Key item features

  • Rich and creamy buttery taste
  • Rich in Vitamins A, D, E, B12 and Omega 3-ALA (contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value))
  • 70% less saturated fat than dairy butter*
  • Certified as a heart-healthy food by the American Heart Association**
  • Helps support a GLP-1 friendly diet by imparting buttery flavor while providing certain nutrients that may be missing in a diet due to reduced food intake
Current price is $9.4621.0 ¢/oz
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Customer ratings & reviews

4.4 out of 5 stars
stars7,595 ratings4,106 reviews
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Showing 1-3 of 4,106 reviews

Aug 17, 2025
Cdyana
5 out of 5 stars review

Verified Purchase

My favorite spreadable butter

Years ago, we started off buying Blue Bonnet, switched to Imperial and one day we tried I can't believe it's not butter. Never went back to the others and I try to stay stocked up on this and I try to stay stocked up on it. When we're down to half a tub I'll buy another one. I love the smoothness and the taste and how well it melts on toast.

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Jun 26, 2025
Kerry
Top Reviewer
5 out of 5 stars review

Verified Purchase

i love the taste i take 2 pieces of white bread toast them and while the toast is hot butter them then take one slice put one egg over easy and lay it one one toast and if by chance the yellow pops i use the second toast to wipe up the yoke and yummy thats my breakfast every morning life is good

Helpful?5RY6V235VCX410452977
Dec 23, 2025
Will
Top Reviewer
5 out of 5 stars review

Verified Purchase

Buttery, like it says...

Back in the day the 1st soft margarine I remember was Country Crock. It was the best. Then one day, they came out with I Can't Believe It's Not Butter. That took care of Country Crock. To me it tastes buttery but that might be me. I believe it's the best soft spread you can. For decades, it's all I buy.

Helpful?5RY6V235VCX410452977