I Can’t Believe It’s Not Butter!® Original, a NutriRich™ Buttery Spread​, 45 oz Tub
I Can’t Believe It’s Not Butter!® Original, a NutriRich™ Buttery Spread​, 45 oz Tub
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I Can’t Believe It’s Not Butter!® Original, a NutriRich™ Buttery Spread​, 45 oz Tub

Ingredients

Key item features

  • Rich and creamy buttery taste
  • Rich in Vitamins A, D, E, B12 and Omega 3-ALA (contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value))
  • 70% less saturated fat than dairy butter*
  • Certified as a heart-healthy food by the American Heart Association**
  • Helps support a GLP-1 friendly diet by imparting buttery flavor while providing certain nutrients that may be missing in a diet due to reduced food intake
Current price is $9.4621.0 ¢/oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $9.46
Your usuals, on your schedule
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One-time purchase $9.46

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Customer ratings & reviews

4.5 out of 5 stars
stars9,303 ratings4,194 reviews
How item rating is calculated
  1. 5 stars78% (7,229)
  2. 4 stars10% (965)
  3. 3 stars3% (251)
  4. 2 stars2% (163)
  5. 1 star7% (695)

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Showing 1-3 of 4,194 reviews

Jun 21, 2025
Belinda
Top Reviewer
5 out of 5 stars review

Verified Purchase

too expensive for fixed income people to eat for heart healthy. I cry when I buy it. lower prices and you might get better ratings cause more people would eat heart healthy foods.

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May 12, 2026
TerryE58
Top Reviewer
5 out of 5 stars review

Verified Purchase

Try it you like it!! And its exactly what it saids

The Only Butter I would recommend!! Long time ago i used to use Crock Butter,but one day i was in the grocery store and saw this butter but it said " I cant belive its not butter" And im like sure right lol...So i bought a small container just to see so if i did not like it " No harm no foul " but to my surprise It was great! Less calories and it taste like butter, and i was hooked from that day forward!! i highly recommend it..You wont be sorry!

Helpful?5RY6V235VCX410452977
Aug 17, 2025
Cdyana
5 out of 5 stars review

Verified Purchase

My favorite spreadable butter

Years ago, we started off buying Blue Bonnet, switched to Imperial and one day we tried I can't believe it's not butter. Never went back to the others and I try to stay stocked up on this and I try to stay stocked up on it. When we're down to half a tub I'll buy another one. I love the smoothness and the taste and how well it melts on toast.

Helpful?5RY6V235VCX410452977